Business Book – Alan Sugar What You See Is What You Get

I was looking forward to getting the time to read this book. Alan started his business from scratch and has a no bullshit approach to business. In certain areas I was a little disappointed. Alan refers to certain  kids from his childhood as ‘pricks’ given that he’s 63 years of age its a long time to carry that resentment.

The story of his early business career is inspiring just like that of James Caan and Theo Paphitis Alan had the enviable ability to see a business opportunity where most people saw junk. The book is written in a light easy going manner and I was compelled to finish quite quickly.

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