Using Yammer to keep the startup spirit strong

Oct 4

As a company, we’ve grown from a small team – all in the same room – to dozens of teams all over the world. Along the way, there were signs we’d started to change culturally, from a tight knit group of co-founders into a soulless org chart. We weren’t going to let that happen, but we weren’t sure how to solve the problem. Then we found an app called Yammer.

Yammer works better than we hoped. We’re tighter than ever – even though we keep growing, with more and more staff all over the world. We use it to share ideas, discuss tactics, reach out for help when problems pop up, and celebrate our triumphs. We openly discuss serious business, plus – amongst it all – our outside interests and daily lives make its way into the discussion, in a way that our personalities shine through. The soul of our company has become a very active and shared experience.

We wanted to let the people at Yammer know how much we love their product, so we shot a little video to share our experience and to let others know how much it’s helped us. Obviously their product means a lot to us…



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